Ava's Book Nook
Top 5 Recommended Consumer Psychology Books for Marketers
The books give great consumer psychology insights and are relevant to practitioners,
1. Contagious by Jonah Berger
2. Don't Make Me Think by Steve Krug
3. Influence by Robert Cialdini
4. Predictably Irrational by Dan Ariely
5. Nudge by Richard Thaler and Cass Sunstein
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